When it comes to data, ‘rubbish in, rubbish out’ isn’t wrong. It’s just not very useful.

Alex Smith, head of solutions at Xmateria, believes data isn’t generically ‘good’ or ‘bad’ - it’s only fit (or unfit) for a specific purpose.

In his recent article, Alex discusses how to move from expensive, blanket clean-up exercises to a data readiness mindset that clarifies what to fix, what to ignore and where to focus effort for real impact.

Read the full article here: There is no such thing as “data quality” -  why one of the most common myths in technology is holding us back